EnergyLabelEU
EN
Costs for 0.283 €/kWh · Eurostat 2026 H1

TVs · 77″ · 3840×2160 · OLED

Philips 77OLED770/12

F

Uses less electricity than 30% of the 5,642 TVs, 65″ and over on the EU register. At your selected price (European Union) that is €51 a year, €513 over ten years.

Power, SDR
124.0 W
Typical 107 W
Running cost
€51 / year
4 h a day
Power, HDR
105.0 W
0.8× SDR

Near the middle of its group: 16 % above the typical 156 kWh. 44% of comparable models reach a better class than F; the most common is E. On-mode power in SDR is 124.0 W; the typical screen of this size draws 107.0 W. Philips has 375 models in this group; this one is number 277 among them. Philips sells the same label values under other model names: 77OLED760/12.

Where it stands

Rank 3,880 of 5,642 TVs, 65″ and over by yearly consumption. 3,879 use less.

Median 156 This model · 181 45 535 kWh ← uses less · uses more →

Next to it in the ranking

  1. F Samsung TQ75QN83FAU 181 kWh same
  2. F Philips 77OLED760/12 181 kWh same
  3. F Philips 77OLED770/12 181 kWh
  4. G Chigo LA70AM 181 kWh same
  5. F Philips 77OLED759/12 181 kWh same
See the full ranking

What it will cost you

Period 77OLED770/12 OLED77C61LA Difference
1 year €51 €36 −€15
5 years €256 €181 −€76
10 years €513 €361 −€152
15 years €769 €542 −€227

Is the more efficient model worth its price?

Years of use

Enter both purchase prices to see the total cost of ownership.

Power in SDR and HDR

SDR 124.0 W
HDR 105.0 W
Group median, SDR 107.0 W

Cost by viewing time

Use kWh / yr € / yr
2 hours a day 91 €26
4 hours a day 181 €51
8 hours a day 362 €103

Same size, lower running cost

On sale, at least 10% less energy, same size group

Model SizeSDR W kWh / yr Saves / year in 10 years
F Philips 77OLED770/12 (this model)
77″124.0 181 — —
77″87.3 128 €15 €152
77″87.3 128 €15 €152
77″87.3 128 €15 €152
77″87.3 128 €15 €152
77″87.3 128 €15 €152

Label and product sheet

Energy class SDR / HDR
F / E
On-mode power SDR
124.0 W
On-mode power HDR
105.0 W
Standby / networked standby
0.5 W / 2.0 W
Screen diagonal
77″
Resolution
3840×2160
Panel
OLED
Refresh rate
120 Hz
Software updates (minimum)
8 years
Guarantee (supplier)
2 years
Spare parts (minimum)
7 years

Model numbers and history

Registered by Philips under one model number.

77OLED770/12

  1. First published in the EU register (EPREL)
  2. Placed on the EU market

Questions

How much does the Philips 77OLED770/12 cost to run?

At 4 hours a day it uses about 181 kWh a year according to its EU energy label. At the EU average household price of 0.283 €/kWh that is about €51 a year, or €513 over ten years.

Does HDR use more electricity?

Yes. In HDR mode this screen draws 105.0 W instead of 124.0 W, 0.8 times as much. The yearly cost on this page uses SDR, as the label does.