EnergyLabelEU
EN
Costs for 0.283 €/kWh · Eurostat 2026 H1

TVs · 77″ · 7680×4320 · OLED

LG OLED77ZX9LA

G

Uses less electricity than 0% of the 5,642 TVs, 65″ and over on the EU register. At your selected price (European Union) that is €110 a year, €1,096 over ten years.

Power, SDR
265.0 W
Typical 107 W
Running cost
€110 / year
4 h a day
Power, HDR
452.0 W
1.7× SDR

Uses more than most comparable models: 100 % of them need less. LG OLED77C61LA, the most efficient alternative on sale, saves about €73 a year. 75% of comparable models reach a better class than G; the most common is E. In HDR it draws 452.0 W, 1.7 times its SDR power. LG has 1134 models in this group; this one is number 1120 among them. On the register since 2021 and still on sale.

Where it stands

Rank 5,614 of 5,642 TVs, 65″ and over by yearly consumption. 5,613 use less.

Median 156 This model · 387 45 535 kWh ← uses less · uses more →

Next to it in the ranking

  1. G LG 65NANO999PA 371 kWh −€4.56
  2. G Samsung GQ65QN900AT 372 kWh −€4.13
  3. G LG OLED77ZX9LA 387 kWh
  4. G Samsung GQ75QN800BT 415 kWh +€7.84
  5. G Samsung GQ75QN800AT 418 kWh +€8.69
See the full ranking

What it will cost you

Period OLED77ZX9LA OLED77C61LA Difference
1 year €110 €36 −€73
5 years €548 €181 −€367
10 years €1,096 €361 −€735
15 years €1,644 €542 −€1,102

Is the more efficient model worth its price?

Years of use

Enter both purchase prices to see the total cost of ownership.

Power in SDR and HDR

SDR 265.0 W
HDR 452.0 W
Group median, SDR 107.0 W

Cost by viewing time

Use kWh / yr € / yr
2 hours a day 193 €55
4 hours a day 387 €110
8 hours a day 774 €219

Same size, lower running cost

On sale, at least 10% less energy, same size group

Model SizeSDR W kWh / yr Saves / year in 10 years
G LG OLED77ZX9LA (this model)
77″265.0 387 — —
77″87.3 128 €73 €735
77″87.3 128 €73 €735
77″87.3 128 €73 €735
77″87.3 128 €73 €735
77″87.3 128 €73 €735

Label and product sheet

Energy class SDR / HDR
G / G
On-mode power SDR
265.0 W
On-mode power HDR
452.0 W
Standby / networked standby
0.5 W / 2.0 W
Screen diagonal
77″
Resolution
7680×4320
Panel
OLED
Refresh rate
120 Hz
Software updates (minimum)
8 years
Guarantee (supplier)
1 years
Spare parts (minimum)
8 years

Model numbers and history

Registered by LG under one model number.

OLED77ZX9LA

  1. Placed on the EU market
  2. First published in the EU register (EPREL)

Questions

How much does the LG OLED77ZX9LA cost to run?

At 4 hours a day it uses about 387 kWh a year according to its EU energy label. At the EU average household price of 0.283 €/kWh that is about €110 a year, or €1,096 over ten years.

Does HDR use more electricity?

Yes. In HDR mode this screen draws 452.0 W instead of 265.0 W, 1.7 times as much. The yearly cost on this page uses SDR, as the label does.