EnergyLabelEU
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Costs for 0.283 €/kWh · Eurostat 2026 H1

TVs · 77″ · 7680×4320 · OLED

LG OLED77Z29LA

G

Uses less electricity than 0% of the 5,642 TVs, 65″ and over on the EU register. At your selected price (European Union) that is €103 a year, €1,025 over ten years.

Power, SDR
248.0 W
Typical 107 W
Running cost
€103 / year
4 h a day
Power, HDR
395.0 W
1.6× SDR

Uses more than most comparable models: 100 % of them need less. LG OLED77C61LA, the most efficient alternative on sale, saves about €66 a year. 75% of comparable models reach a better class than G; the most common is E. In HDR it draws 395.0 W, 1.6 times its SDR power. LG has 1134 models in this group; this one is number 1116 among them. On the register since 2022 and still on sale.

Where it stands

Rank 5,608 of 5,642 TVs, 65″ and over by yearly consumption. 5,607 use less.

Median 156 This model · 362 45 535 kWh ← uses less · uses more →

Next to it in the ranking

  1. G KB Elements ELT75DE910B 343 kWh −€5.38
  2. G Samsung GQ65QN800BT 362 kWh same
  3. G LG OLED77Z29LA 362 kWh
  4. G LG 65NANO993PB 371 kWh +€2.46
  5. G LG 65NANO996PB 371 kWh +€2.46
See the full ranking

What it will cost you

Period OLED77Z29LA OLED77C61LA Difference
1 year €103 €36 −€66
5 years €513 €181 −€332
10 years €1,025 €361 −€664
15 years €1,538 €542 −€997

Is the more efficient model worth its price?

Years of use

Enter both purchase prices to see the total cost of ownership.

Power in SDR and HDR

SDR 248.0 W
HDR 395.0 W
Group median, SDR 107.0 W

Cost by viewing time

Use kWh / yr € / yr
2 hours a day 181 €51
4 hours a day 362 €103
8 hours a day 724 €205

Same size, lower running cost

On sale, at least 10% less energy, same size group

Model SizeSDR W kWh / yr Saves / year in 10 years
G LG OLED77Z29LA (this model)
77″248.0 362 — —
77″87.3 128 €66 €664
77″87.3 128 €66 €664
77″87.3 128 €66 €664
77″87.3 128 €66 €664
77″87.3 128 €66 €664

Label and product sheet

Energy class SDR / HDR
G / G
On-mode power SDR
248.0 W
On-mode power HDR
395.0 W
Standby / networked standby
0.5 W / 2.0 W
Screen diagonal
77″
Resolution
7680×4320
Panel
OLED
Refresh rate
120 Hz
Software updates (minimum)
8 years
Guarantee (supplier)
2 years
Spare parts (minimum)
8 years

Model numbers and history

Registered by LG under one model number.

OLED77Z29LA

  1. First published in the EU register (EPREL)
  2. Placed on the EU market

Questions

How much does the LG OLED77Z29LA cost to run?

At 4 hours a day it uses about 362 kWh a year according to its EU energy label. At the EU average household price of 0.283 €/kWh that is about €103 a year, or €1,025 over ten years.

Does HDR use more electricity?

Yes. In HDR mode this screen draws 395.0 W instead of 248.0 W, 1.6 times as much. The yearly cost on this page uses SDR, as the label does.